About The Reformer Registry

Your Private Advocate in Apparatus Procurement.

The Reformer Registry was founded to solve a specific problem in the luxury fitness market: the gap between high-performance engineering and residential execution.

We are not a traditional retailer. We are an independent luxury concierge and logistics firm based in the Twin Cities. We serve as a Buyer’s Agent for the most discerning practitioners and studio owners, providing the technical expertise required to navigate the world’s most exclusive apparatus build cycles.

The Role of the Registry

Acquiring a professional reformer is a complex architectural and logistical undertaking. Our mission is to represent your interests throughout the procurement process, ensuring that the machine you choose is perfectly suited to your body, your practice, and your home’s architecture.

As your independent consultant, we provide:

• Manufacturer Navigation: We use our deep industry knowledge to manage build reservations and production timelines with brands like Gratz, Balanced Body, and Frame on your behalf.
• Technical Site Reviews: We perform the critical spatial analysis that manufacturers do not, ensuring floor load capacity, ceiling clearance, and "Halo" safety zones are verified before a build begins.
• Last-Mile Commissioning: We manage the "Last Mile," overseeing climate-controlled warehousing and on-site mechanical calibration to ensure your machine meets Registry standards.

Independence & Integrity

The Reformer Registry is an independent entity. We are not an authorized dealer, partner, or affiliate of the brands we recommend. This independence is our greatest asset: it allows us to provide unbiased, expert counsel tailored solely to your goals.

We do not hold inventory. Instead, we hold the keys to a seamless experience, acting as your authorized representative to ensure the factory build, freight logistics, and final installation are executed with surgical precision.

Our Minnesota Roots

Headquartered in the Minneapolis-St. Paul metro, we specialize in the unique logistical challenges of the Midwest. From historic Summit Avenue estates to North Loop lofts, we provide local, face-to-face accountability that global manufacturers simply cannot offer.

Precision is our practice. Excellence is our standard.